Data Retention Policy

Last Updated: January 21, 2025

Overview

This Data Retention Policy explains how Madovelik retains, stores, and deletes personal data collected through our services. We are committed to retaining your information only for as long as necessary to fulfill the purposes outlined in our Privacy Policy and to comply with legal obligations.

Retention Principles

Our data retention practices are guided by the following principles:

We retain personal data only for as long as necessary to provide our services
We comply with applicable legal and regulatory requirements
We securely delete or anonymize data when no longer needed
We regularly review and update our retention schedules

Retention Periods by Data Type

Account Information

We retain your account information, including name, email address, and profile details, for the duration of your active account plus an additional period as described below:

Active accounts: Retained while your account remains active
Inactive accounts: Retained for 3 years after last login or activity
Closed accounts: Deleted within 90 days of account closure, except where retention is required by law

Transaction and Payment Data

Financial transaction records and payment information are retained to comply with accounting, tax, and legal requirements:

Transaction records: Retained for 7 years from the date of transaction
Payment card information: Not stored on our servers; processed through secure third-party payment processors
Billing addresses: Retained for 7 years from last transaction

Communication Records

Records of communications between you and Madovelik are retained as follows:

Email correspondence: Retained for 3 years from the date of communication
Support tickets: Retained for 5 years from ticket closure
Chat logs: Retained for 2 years from the date of conversation

Usage and Analytics Data

Information about how you use our services is retained for analytical and improvement purposes:

Website analytics: Aggregated and anonymized after 26 months
Server logs: Retained for 12 months, then deleted
Device and browser information: Retained while your account is active, then deleted

Marketing and Communication Preferences

Your marketing preferences and consent records are retained as follows:

Email subscription data: Retained until you unsubscribe, plus 3 years to demonstrate compliance
Consent records: Retained for 7 years to demonstrate compliance with legal requirements
Opt-out requests: Maintained indefinitely to honor your preferences

SEO Analysis Reports and Data

Data generated through our SEO competitor and market analysis services:

Generated reports: Retained for 2 years from creation date
Analysis data: Retained for the duration of your active subscription plus 1 year
Historical data: May be retained in aggregated, anonymized form for service improvement

Legal and Compliance Retention

Certain data may be retained longer than standard periods when required by law or to protect our legal interests:

Data subject to legal hold or investigation is retained until the matter is resolved
Data required for dispute resolution is retained until all claims are settled
Tax and accounting records are retained in accordance with applicable laws
Records necessary to demonstrate compliance with regulations are retained as required

Data Deletion Process

When personal data reaches the end of its retention period, we follow a secure deletion process:

Data is flagged for deletion in our systems
Personal identifiers are removed or anonymized
Data is securely deleted from production databases
Backup copies are deleted according to our backup rotation schedule
Physical media containing data is destroyed using secure methods

Backup Retention

Data included in system backups may persist for a limited time after deletion from production systems:

Daily backups: Retained for 30 days
Monthly backups: Retained for 12 months
Annual backups: Retained for 7 years for compliance purposes

Backup data is stored securely and is not accessible for regular business operations.

Your Rights Regarding Data Retention

You have certain rights concerning how long we retain your personal data:

Right to deletion: You may request deletion of your personal data, subject to legal retention requirements
Right to information: You may request information about how long we retain specific data
Right to object: You may object to retention periods where we rely on legitimate interests

To exercise these rights, please contact us using the information provided in the Contact section below.

Anonymization and Aggregation

Where possible, we anonymize or aggregate personal data rather than deleting it entirely. Anonymized data:

Cannot be linked back to you as an individual
May be retained indefinitely for research, analytics, and service improvement
Is not subject to data protection regulations as it is no longer considered personal data

Changes to Retention Periods

We may update our data retention periods from time to time to reflect:

Changes in legal or regulatory requirements
Changes in our business practices
Technological developments
Industry best practices

When we make significant changes to our retention periods, we will update this policy and notify you where appropriate.

Third-Party Service Providers

We work with third-party service providers who process personal data on our behalf. These providers maintain their own data retention policies, which may differ from ours. We require our service providers to:

Retain data only for as long as necessary to provide services
Delete or return data upon termination of services
Comply with applicable data protection laws

International Data Transfers

When personal data is transferred internationally, we ensure that retention practices comply with the laws of both the originating and receiving jurisdictions. Data transferred across borders is subject to the same retention standards described in this policy.

Contact Information

If you have questions about our data retention practices or wish to request information about how long we retain your specific data, please contact us:

Madovelik
430 E 25th St, Hamilton, ON L8V 3B4, Canada
Email: [email protected]
Phone: +1 780 838 5426

Relationship to Other Policies

This Data Retention Policy should be read in conjunction with our Privacy Policy and Terms of Service. In the event of any conflict between this policy and other policies, the most protective provision for your personal data will apply.